Thursday, 21 April 2011

Do Good Design, David B. Berman

I’ve just finished reading this and have to say I found it very interesting. As it is written by a graphic designer, his and my ideas of what design is are somewhat different; his interpretation of a designer is as a communicator of ideas, which in day to day situations are probably not your own. Consequently, a lot of what he focuses on is advertising. The thought which this book has left drifting around in my mind is about images which lie. There are strict rules governing what advertising can and cannot claim about a product, if it is claimed explicitly. Most advertising, however, appeals to the subconscious and of course doesn’t need to claim anything explicitly in order to make you believe that your life can be made better with that product. Why is it legal to lie with images but not with words?

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